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lifestyle
5 min read
2 April 2026

Ingredient Spotlight: Why Vitamin C is Non-Negotiable

Vitamin C is arguably the most powerful skincare ingredient on the market. Here's the science behind why it deserves a spot in your routine.

By Craig Du Toit Nel

Ingredient Spotlight: Why Vitamin C is Non-Negotiable

The Gold Standard Antioxidant

Vitamin C (L-Ascorbic Acid) is one of the most extensively researched skincare ingredients in existence. The evidence is overwhelming: it works.

What it does

  • Brightens by inhibiting melanin production
  • Protects by neutralising free radicals from UV and pollution
  • Firms by stimulating collagen synthesis
  • Fades dark spots and post-inflammatory hyperpigmentation
  • Choosing the right Vitamin C

    Not all Vitamin C is created equal. L-Ascorbic Acid is the most potent but least stable form. Our Radiance Serum uses a stabilised form that delivers results without the instability issues.

    How to use it correctly

  • Apply in the morning after cleansing
  • Use before moisturiser and SPF
  • Start with a lower concentration (10%) and build up
  • Store away from direct sunlight
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